| MyPoints.com, Inc. (ticker: MYPT,
exchange: NASDAQ) News Release - 27-Sep-2000. Posted by
Phil Yeh -------------------------------------------------------------------------------- MyPoints.com Announces Four New Loyalty Partnerships SAN FRANCISCO, Sept. 27 /PRNewswire/ -- MyPoints.com, Inc. (Nasdaq: MYPT), the industry's leading loyalty marketer, today announced the launch of four new MyPoints(R) Network loyalty programs. Today's announcement includes agreements to develop and manage co-branded loyalty programs on behalf of American Loan Search (Electric Business), a search engine dedicated to mortgage lenders/brokers and providing mortgage resources, tools and information, Googlegear, the sixth most popular website for computer hardware, Next50, a web-community and ISP dedicated to keeping people over 50 connected and up to date on topics including news, health, retirement and money, and Salon Savvy, an e-business site dedicated to connecting customers with salons and spas nationwide. All four companies will be part of the MyPoints(R) Network -- a family of web sites utilizing MyPoints.com's loyalty technology and rewards currency to drive e-commerce and build long-term loyalty among their users. "The MyPoints(R) Network is growing as Internet businesses shift focus from customer acquisition to customer retention," said Steve Markowitz, chairman and CEO, MyPoints.com. "The advantage of the Network approach is that our partners can integrate their acquisition and retention efforts by using a single incentive currency to accomplish multiple goals -- acquire new users by targeted email through MyPoints, and retain them by offering them points in the program for repeat behavior on their own sites. The Network also cost-effectively extends the MyPoints(R) member base and builds brand awareness among Internet users." Points in the MyPoints(R) program can be earned in a wide variety of ways for purchase and non-purchase activities, such as enrolling, filling out surveys, registering for services, downloading software, shopping online, and reading and responding to targeted email offers delivered on behalf of MyPoints.com's roster of leading advertisers. Points may be redeemed for gift certificates, free long distance and travel awards from popular name brands, including Barnes & Noble, Blockbuster, Hilton HHonors, Macy's, and Sprint. About MyPoints.com MyPoints.com is the industry's leading loyalty marketer. The Company's flagship service, MyPoints(R), features a True Opt-in(R) database of more than 15 million members and provides advertisers with an integrated suite of rewarded media products -- including enhanced email and dynamically-served web offers -- through which to target, acquire and retain customers. The Company has sales offices in cities nationwide. For detailed product information please call 800-890-9351, 212-699-8050, ext. 7702 from outside North America, or visit MyPoints.com at . NOTE: MyPoints(R), Cybergold(R) and True Opt-in(R) are trademarks of MyPoints.com, Inc. Other product and company names herein are trademarks of their respective owners. MyPoints.com "Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding MyPoints.com, Inc.'s business which are not historical facts are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements include statements regarding future revenue and market growth. All forward-looking statements included in this document are based upon information available to the company as of the date hereof, and the company assumes no obligation to update any such forward-looking statement. Actual results could differ materially from current expectations. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in MyPoints.com's report on Form 10-K for the year ended December 31, 1999. SOURCE MyPoints.com, Inc. CONTACT: Libby M. Roberge or Rachel Lyn Honig of G.S. Schwartz & Co. Inc., 212-725-4500, or mypoints@schwartz.com, for MyPoints.com, Inc.; or Geoff Ossias, Vice President, Corporate Relations, 415-676-3700, or geoff.ossias@mypoints.com, or Dirk Aulabaugh, 415-676-3700, or dirk.aulabaugh@mypoints.com, both of MyPoints.com, Inc./ |